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228: Industrial Marketing from SMBs to the Enterprise, Live from the 2025 Industrial Marketing Summit in Austin, TX

Manufacturing Happy Hour

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Building a Collaborative Marketing Strategy

This chapter explores a targeted approach to developing a marketing strategy in a growing company, highlighting the importance of team collaboration and effective use of LinkedIn. It discusses the evolving relationship between sales and marketing, emphasizing the need for alignment and communication to drive engagement and revenue growth. The speakers share insights on balancing creativity with analytics and actionable tips for fostering a productive partnership between departments.

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