How to Choose the Right Channels for Your Business

Brain Hurt Scale = 9/10. Seen that survivorship bias image floating around on LinkedIn or Twitter? You know, the one with the plane schematic with red dots showing the points where planes in world war 2 got shot. Followed by some sage remark by someone who goes on to say something about not falling victim to survivorship bias?

Well, blindly believing this is something Mike says to be wary of. In this debate, I'm on one side of the argument and Mike is on the other.

What comes out is not just an intellectual wank. But a conversation that teases out some key learnings which I guarantee will make you think better and make better decisions.

Whether that's choosing the best marketing agency, or financial fund or even finding advice you can trust.

As Mike says early on, "my views are maybe a little bit radical for the average".

So if you enjoy the comfort of simple thinking and heeding LinkedIn-styled platitude wisdom, this is definitely not something you should listen to.

But for everyone else, with an open mind and more brain cells than a packet of chips, get on it - and tell me what you think.

Now!