Treating Individuals as Businesses and Flipping the Subscription Model

Will brands have their own wallets for customers? Will customers have their own wallets that they give brands access to? How will digital wallets reshape the data we store? And what’s the difference between personal and personalised wallets?

In this episode of The Briefing I discuss all of this and more with Jamie Smith, founder of Customer Futures.

This episode also features an announcement about the future of this podcast. The Briefing will only be available to members in future. To find out more about the membership and how to join visit www.traceyfollows.com

The Discussion episodes continue to be available wherever you listen to podcasts.

Jamie Smith https://www.customerfutures.com/

Tracey’s deck, Identity Century: https://www.canva.com/design/DAFrapqZWbo/view?utm_content=DAFrapqZWbo&utm_campaign=designshare&utm_medium=embeds&utm_source=link

Accenture’s Tech Trends https://www.accenture.com/content/dam/accenture/final/accenture-com/a-com-custom-component/iconic/document/Accenture-Technology-Vision-2023-Full-Report.pdf

Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK (https://bit.ly/44ObTha) and US (https://bit.ly/3OlDxgk)