3min chapter

AdExchanger cover image

Why All The Drama About Disintermediation?

AdExchanger

CHAPTER

SPO Myths Busted for Clearline

The CTV, the programmatic ecosystem in CTV does not look like it does in many of the other formats like display or even, you know, OLV or short form video. On our platform, 90% of the transactions in CTV are privately transacted. And another interesting point of those private transactions, over 80% are one to one. So, there's one buyer addressing one seller.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode