S7E23 – How to grow your B2B SaaS to 10M ARR? Advice from 21 experts
Grow Your B2B SaaS
Hire Stage-Fit Leaders, Not Titles
Hugo warns to hire functional leaders appropriate for stage and avoid hiring for prestige or premature senior roles.
Season seven of the Grow Your B2B SaaS podcast centered on one core ambition: how to grow from early validation at 10K MRR to meaningful scale at 10M ARR. Across the season, founders, operators, and leaders shared practical guidance on product-market fit, hiring, go-to-market systems, partnerships, pricing, revenue operations, community, expansion revenue, and more. This summary distills their insights as shared in the episodes—nothing theoretical, nothing added beyond what they discussed—into a single, coherent narrative designed to help you focus, execute, and build momentum.
From the outset, the thesis is clear. There are patterns you’ll hear repeatedly—focus, alignment, ICP clarity, hiring for stage-fit, segmentation, community, and systems. There are also points of debate that reflect the realities of stage and context. What follows is a structured walkthrough of the advice discussed in the season, episode by episode, following the journey from 10K MRR through the climb toward 10M ARR.
Season 7 Full Episode list
- S7E1: How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn Lewis
- S7E2: Why 80% of Outbound Sales Fails, and How to Fix It with Besnik Vrellaku
- S7E3: Building SaaS Partnerships That Actually Drive Revenue with Hugo Pereira
- S7E4: Why Your SaaS GTM Isn’t Working And How to Fix It with Operational Discipline with Garrath Robinson
- S7E5: B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey Gilkey
- S7E6: How is AI Transforming Go To Market for B2B SaaS with Maja Voje
- S7E7: Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica Pely
- S7E8: Building a Community-Led Growth Engine for SaaS with Michelle Goodall
- S7E9: The Future of SaaS Content: AI, Personal Branding, and Authority with Tommy Walker
- S7E10: Scaling SaaS Sales: From Founder-Led to High-Performance Teams with Kevin “KD” Dorsey
- S7E11: How to Use Signal-Based Selling to Drive Efficient SaaS Growth with Shoaib G.M.
- S7E12: SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten
- S7E13: Building a Global SaaS GTM: Cultural Nuances, Local Teams & Expansion with Varun Thamba
- S7E14: Scaling SaaS in 2026: AI Adoption, Pricing Shifts & Efficient Growth with Romy Kotler-de Groot
- S7E15: SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz
- S7E16: SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
- S7E17: How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM with Roelof Otten
- S7E18: Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de Jong
- S7E19: How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy
- S7E20: How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen Stam
- S7E21: How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij
The AI-powered Podcast Player
