Discussing Philosophy and Approach in Copywriting

What does testing your online ads at a nine-figure level look like, and how do you think about it? Our special guest today, Walter Burch, is CEO of Envoy Media Group, a performance-based marketing company. Envoy has spent many, many millions of dollars of its own money on Facebook, Google and YouTube ads over the last 18 years. His company has generated more than $1 billion in sales for national clients, using their own money and developing their own methods through imagination, testing, refining. Walter has some unusual ideas about copy and how to partner with the company you’re promoting, that he’ll share with us today. Needless to say, these are gargantuanly SUCCESSFUL ideas, so you may want to take notes!
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