Buy or build? Focus on the core product or innovate? Zendesk CTO Adrian McDermott's advice for scaling
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The Geoffrey Mo Zone to Win Framework
We've been using the geoffrey mo zone to win framework. It recommends that you put very few things in the transformation zone are you're not just throwing a bunch of spaghetti at the wall. When you go from one product to multi product, you have this transition which is really interesting. And you have to learn to do more than one thing at once. Last year for us that was messaging. We felt like the transition to messaging channels in customer service and people's lives in general was real and was. So we went out and we acquired a canadian company, smooch, which was a spad's platform,. Cause we needed to inject that d and a and that thinking
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