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In this episode, Noah takes us behind the scenes of the Million Dollar Weekend book cover journey, revealing the power of A/B testing and data-driven decision-making when choosing everything from the title, image and even the color.
All these tests and iterations culminated in the final version that resonates with readers. The episode highlights the commitment to constant testing, asking, and improving to achieve not just good but great results.
It’s worth thinking about - what can you test and improve in your business today?
In this conversation, you’ll enjoy 3 BIG things:
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How to set up cost effective ad campaigns to identify winning elements of your projects.
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What is the Broken Door Problem?
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How can you stand out from the competition?
Enjoy these 3 things plus a bunch more ear nuggets along the way. If you enjoyed this and want to hear some success stories from MDW, go back and listen to our episode with Pat, an incredible business owner, and a beta tester for the book who is now crushing it with his business that’s episode 336 in this feed.
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Sponser - Gusto
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