2min chapter

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Why Companies Decide to Sell on Amazon—or Not

HBR IdeaCast

CHAPTER

Should Your Company Sell on Amazon?

The biggest misconception about selling on Amazon that you want to clear up for companies. Every company wants to be where the customers are and at the end of the day you can't convince them to buy somewhere else if they don't want to. It's not just about traffic it's more than that it's the other services that Amazon provides to consumers which make us love it as consumers but worry about it as brands I yell at this episode was produced by Mary do we get technical help from Rob Eckhart our audio product manager is Ian Fox and Hannah Bates is our audio production assistant.

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