Ryan Trehan's Penny Challenge

Ryan Trehan creates a daily vlog for an entire month where he goes from L.A. to eventually deliver a penny to Mr. Beast in North Carolina. He was raising money for Feeding America and there was this gamification where if people when they were watching decided to donate a certain amount, it would reset him back to zero dollars. Ryan also stripped down this production all the way down to him shooting on his iPhone. And that team over 30 days took over YouTube. I think close to a million or over a million dollars did over 214 million views on the series added 2.5 million subscribers. It really changed everyone's perspective about what YouTube is right now.