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Is Facebook's Organic Reach Going Down?
Facebook reels are Facebook's attempt at joining the crew on short form video content obviously TikTok sort of set that trend in it. The average person says spends 15 minutes on Facebook if they're looking at regular posts versus reels they're just going to get through a lot more reels so everyone's going to get more reach because of that. There hasn't been much organic reach basically anywhere except for perhaps Facebook groups for the past I'd say five years but I've heard this.