Challenges and Strategies for Small Business Survival

Even with a looming recession, high interest rates and a tight labor market, small businesses have been opening at record rates over the last few years, surpassing pre-pandemic levels. They’ve also been the primary driver of job creation in the US. Bloomberg reporter Enda Curran dug into why small businesses are having a moment—and the challenges owners are facing in this uncertain economy. Plus, meet the owners of a bakery and a microbrewery who discuss how they’ve been keeping their businesses afloat.

Read more: The Pandemic Small-Business Boom Is Fueling the US Economy

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