Web2 Marketing Technology

There's a lot of need for marketing in the world of web3 because there's so many technical people who don't know the first thing about marketing, right? From an entrepreneurial perspective, what's your take on maybe why someone might want to consider getting into the space? I think that it's very similar on the builder side too. If you're trying to build HubSpot in web2 today, probably nearly impossible that you become the next HubSpot but within a new business environment and context,. You have a much bigger opportunity to create a long-lasting business.