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S2 E3 - Building Brand Awareness Through Niche Audiences [Podcast Takeover]

Stacking Growth | The B2B Marketing Podcast

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Is There a Brain Awareness Within Those Target Audiences?

Tiktok is one of the fastest growing social networks in North America. The company has more than 100,000 followers on Facebook and over a million Twitter followers. They are also seeing an increase indemo requests for new products from customers who want to get their hands on them before they can buy anything else. Oli Wertheim says that tiktok's ability to drive traffic through self-reported attribution could be key to its future success. He said: "Self reported attribution means you're not going to see direct results immediately"

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