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18min chapter
Cody Plofker On Ad Messaging, Contribution Margin, and Forecasting DTC Brands
The Andrew Faris Podcast
Maximizing Contribution Margin Dollars: Efficiency and Forecasting
The chapter explores the goal of marketing, which is to maximize contribution margin dollars. It discusses key performance indicators for tracking ad spend efficiency, the concept of contribution margin, and the importance of considering lifetime value. The chapter also delves into debates about measuring performance based on daily or total contribution margin and highlights the relationship between contribution margin, fixed costs, and profit.
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