Games use research to bring it earlier in the development process. The original method of one to one testing, where we have a player, we watch them play, and we look at what they understand or don't understand is still extremely valuable. But there's other types of questions that our game developers have the you can't answer with that kind of one to one session. That wasn't really possible in the same way in the arcades and seventies. You could only do one to one studies at a time. Rut n thes kind of mass testing thatit's possible now. I remember going to the arcades in the early eighties in man dragons layer. When i saw dragons layer

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