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Persuading Stakeholders, Gaining Influence, and Levelling up Your Design Career, With Ryan Scott (ex Airbnb, Doordash, Salesforce)

Design Meets Business

CHAPTER

Importance of Tracking Secondary Metrics and Redefining Failure in Design Experiments

This chapter discusses the significance of tracking secondary metrics and redefining failure in experiments to consider the overall value they bring to the business.

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