Apple Chief Evangelist Guy Kawasaki on Steve Jobs Stories, Innovative Thinking and More
Elevate with Robert Glazer
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Marketing the Macintosh: Challenges and Successes
Exploring the journey of the guest at Apple and their pivotal role in marketing the Macintosh in 1984, including challenges faced in reaching a wider audience. The discussion covers the impact of the Macintosh on the market, challenges in mainstream adoption, and parallels drawn with contemporary situations in the tech industry.
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