Founders, Is It Teaching With Every Touch?

Meka Asonye (@BigMekaStyle), partner at First Round Capital, joined Ben Casnocha at a Village Global event to discuss:

- Meka’s time with the Cleveland Indians and what it taught him about finding hidden talent.

- Why customer obsession is so important to Meka when looking at a potential investment and concrete examples of what that looks like in practice.

- Lessons on customer obsession from Stripe and Mixpanel. He says that the Collisons had lunch with users every Friday and evangelized “teaching with every touch,” meaning leaving every user with more knowledge about the product at every interaction.

- How an early-stage startup can get in the door at a large organization. He says to make sure to target the right person at the organization and offer tidbits about how other organizations are looking at a problem.

- Common mistakes that founders make when pitching investors, including why having all the answers can be a red flag, and how to nail the right balance of confidence and humility.

- How much money to raise at the early stage, including why you shouldn’t just raise as much money as you possibly can and instead should be most concerned with finding the right fit with the right firm.

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