Almost all the cognitive forces that are working inside of your head are going to get you to quit too late. The sunk cost fallacy, which is just we take into account like how do i get my money back in the stock if i sell it? That would be basically the sunk cost fallacy. And problem number two is, as danny coniman says, the worst time to make a decision is when you're in it. So write it down in advance, say what you're going to do. This is something i call kill criterian.

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