#85 - ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Brand Identity
Yount: Brand is like a brand glide line. It's the visual aspect of brand and things we've been talking about, brand begins a way before that. Yount alwas talking about your founder, your product and your market - those three things need to come gether. And you know, you're your brand stories in there somewhere. But it's so critical. You want to recruit the best team,. You want to have super stars on your team. So this is underestimated too, your identity. To me, the most powerful channel for building our brand is word-of-mouth.
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