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#59 How to sell to CFOs who are already tightening the purse strings with Shannon Poole, CFO at Challenger
Winning the Challenger Sale
How to Reduce Costs of Training in a Downturn?
Shannon: I always talk about as being a CEO when the economic conditions keep changing, whether it's COVID. We just have to be agile and say like, are our products and packaging still resonating? Are our GTM messaging resonating with people right now? Like, you do have to make to make those shifts," she says. "I think creativity is also in having a partner or CFO that really will sit there and brainstorm"
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