In this episode, Fiona chats with Aaron, founder of NON and a successful entrepreneur in the hospitality industry, to uncover his valuable insights on building strong partnerships and maintaining balance while growing a business. Aaron shares practical strategies for launching new products, scaling successfully, and staying true to your brand's identity. Don't miss this inspiring conversation!

You'll Learn How To:

The lack of hospitality or family business background
Overcoming challenges scaling the business
The impact of data-driven insights on marketing
The unique process behind creating NON’s flavours
Consistency in branding and design
The creation and success of NON’s award-winning bottle stopper
The importance of naivety and curiosity in business
Tips for launching products and partnerships
Managing multiple markets and global expansion
Balancing personal life and business responsibilities
Hiring good people and strategic advisors
Navigating cultural differences in different markets
The significance of brand advocacy and street cred
Maintaining product consistency while scaling
Staying innovative and future plans for the business

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