RV 87 - Organizational Change Management to Transition from Lead Gen to Demand Gen | Live Consulting Call
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Evolve's Core KPIs: Total Hero Pipeline
A company that's already spending a lot of money on digital paid digital advertising should be looking at two core KPIs. The first KPI is total hero pipeline and then the second is how much pipeline did we get back through the website. For every you know every dollar we spend on programs We get two dollars back in pipeline. So there is so much work to be done at the lower funnel to drive results fast. It's like it's not easy to get to but you have enough information to get it. And once the company sees the lift within three to six months they're buying by logical metrics.
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