
The Shift: How to grow your B2B hardware business
Shifter
00:00
How to Scale Hardware as a Hardware Slash Software Company
The company is a hardware slash software company, but it's like hardware based software company. We look at the station at the hardware the same way we look at the software, which is easy to use. I think that set us apart or at least help us grow the resellers network and definitely help us out. The fact actually that we had a good combination of good marketing and branding working together. And yeah, and the fact that we were also a lead generation magnet for them. If we have a lead that comes in once to no more at a certain point in time, we guide them to our customer and partner,. So makes them more connected to us.
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