Why Sports Rebrands Are So Hard with Jon Contino
A Change of Brand
00:00
Changing a Name or Mascot?
After decades of public pleading and pressure, the Washington Redskins announced in 2020 they would officially retire the Redskins brand that had endured since 1933. The Cleveland Indians also announced that it would be changing its name and dropping its controversial mascot, Chief Wahoo. Sports brand changes are difficult on their own, but when you layer in a name change or a mascot change, it can be downright crushing.
Transcript
Play full episode
