Measured Opinions #9: Is attribution modelling important?
The Measure Pod
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Using the Different Attribution Models Within G A
Different people will favour a different attribution model because it's going to make their channel or channels look better. I've always taken the view that you can learn more by using some of the other tools, like multi channel funnels within g a. You can glean all this insight by looking at the conversion paths and the assistent conversions reports within g a without actually having to change your attribution model that you are using. And i think that's where maybe there's a resistance there in terms of adoption for thing lice attribution modeln.
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