2min chapter

Matt Kelly | The Midnight Pod cover image

From Grad Schemes to Redefining the Tequila Industry - Pimentae Drinks | The Midnight Pod Ep 59

Matt Kelly | The Midnight Pod

CHAPTER

Celebrity Branding

Shay Mitchell is the founder and CEO of London-based brand Onder. The company has been in talks with celebrities like Harry Styles, Julee per and Hayley Bieber to endorse their products. Shay says celebrity endorsements can be worth 20 X your sales or something ridiculous. But it's all about ensuring that we just need to nail our commercial plan for this year before we start thinking about exciting things like that.

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