Roth and Steven decided to go into business together. They were both looking for a change in their careers. One of the first decisions Roth and Steven had to make was whether to go into software or physical goods. Both are valid, but only one might be right for you.
Running a business can be a lonely job. The long hours, the existential threats — it can feel like the weight of the entire company is on your back. That’s where the transformative power of co-founders comes in. Co-founders provide more than added manpower; they bring fresh perspectives and talents that help businesses conquer problems at speed. And the co-founder effect extends beyond the people who started the company: The lessons hold true for every team member that contributes in a foundational way. The more voices you add, the more resilience you build in yourself, and your organization.
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