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12. Where Do All the Bad Ideas Go?

Freakonomics, M.D.

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I've Done That, but I Don't Know What I'm Doing

Baba: Most projects kind hof come out of some other project. i don't think it's something that's inherent in me, because if we can teach doctors how to transplant hearts from one human body to another, it's hard to imagine that we can't teach them how to think creatively as a practical matter. When i was a young grad student, i actualy spent a lot of time studying creativity and the advertising industry. I bet you probably read thenew york times and wall street journal in washington posts. But i also read like people and yahoo news. What are your thoughts?

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