Are You Trying to Put a Square Peg Into a Round Hole?

There are a lot of things that work maybe for Google that aren't going to work for your organization. When you try and fit something in to an organization that isn't the same, it's like trying to put a square peg into a round hole. "I took a idealized research process that I kind of gathered from a few different companies and tried to shove it in to a startup and I failed," she says.