How To Learn From Liz Truss
How To Win An Election
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Managing Expectations: Tactics and Outcomes in Elections
The chapter explores the strategic importance of expectation management in election campaigns through historical examples and contemporary political scenarios. It highlights the influence of figures like Philip Gould and Ken Baker in shaping perceptions and outcomes through careful planning and communication strategies. Additionally, it delves into the impact of managing expectations on voter behavior and the potential consequences of a significant lead in elections.
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