Leveraging Video to Build Brand Trust and Authority -- Chris Meador // Wistia
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Curdle You Need to Jump for Video Creation
There's always going to be a curdle you need to jump for video creation. It's just more complicated. You have the sight and the motion that goes with it. Hence me trying to figure out how to light my office so people can see me on the zoom, which is the ongoing saga of my year so far. I think it's the tubefication that we're seeing, where people are just used to use our generated content as video. People are looking for content and information, and they're not looking for entertainment. When they're getting the right type of content, the fidelity matters less.
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