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Strength Based Coaching
The strength based approach is one that i think does sell well, and does, theoretically, people seem to apply to everyone in their organization. Because everyone has something that they're better at than other things, whether or not they're objectively good that thing at all. There are lots of meta analytic studies and large scale studies that show that the coaching interventions also focus on tackling faults or weaknesses can improve behaviors by up to 40%.