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Ben Smith says Semafor will take 10 years to get right

Channels with Peter Kafka

CHAPTER

Global Media News Company for 200 Million College Educated English People

Bloomberg: There is now a big, you know, middle and upper middle class around the world who are really interested in the news. If you're Nigerian, you're not reading the New York Times about Nigeria. And that's the audience that we are interested in. But we took our first step by launching in the US and in sub-Saharan Africa. The problem was we already had like a overpaid media reporter in me.

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