Welcome to the Coach Catalyst Podcast, where we dive deep into the world of fitness coaching and business development. In this episode, host Trevor sits down with industry veteran Mark Coles, who shares his incredible journey from personal trainer to successful business owner and educator.
Mark discusses the evolution of the fitness industry, the importance of building genuine relationships with clients, and the challenges of transitioning from in-person coaching to the online space. He offers invaluable insights for new coaches looking to fill their books, emphasizing the significance of rapport and effective communication.
Listeners will discover practical strategies for engaging potential clients through direct messaging, the psychology behind successful sales calls, and how to create a compelling online presence. Mark also highlights the importance of understanding human behavior and the fundamentals of sales, providing actionable tips for coaches at any stage of their careers.
Shownotes:
[00:01:39] DM strategies for online coaches.
[00:05:27] Working for yourself in fitness.
[00:07:25] Building relationships in coaching.
[00:10:50] Building relationships in coaching.
[00:16:55] Conversation starters for engagement.
[00:20:25] Accountability and communication software.
[00:21:40] No obligation sales strategy.
[00:27:06] The psychology of sales.
[00:29:39] Discovery versus sales in DMs.
[00:33:38] Sales call and DM strategies.
[00:34:20] Sales strategies for coaches.
[00:39:43] Simplifying the sales process.
[00:41:24] Objection handling in sales conversations.
[00:47:10] Sales call framework vs. script.
[00:48:25] Coaching business scalability solutions.
[00:53:15] Paid in full coaching benefits.
[00:55:37] Confidence through upfront payments.
[01:02:03] Community in online coaching.
[01:03:17] Building a coaching community.
[01:06:44] Coaching with care and love.
[01:10:08] Building a business under pressure.
[01:15:38] The importance of accountability.
[01:18:17] Resilience in entrepreneurial journeys.
[01:20:30] Building work capacity in entrepreneurship.
[01:24:05] Building a successful coaching brand.
[01:27:42] Visionary leadership and impact.
