In the ideal world, and i do admit, we're not in the ideal world. The algarhythm will reflect the decisions that we take on what is actually appropriate to stay up and what should be removed. This wouldn't have been good if we weren't independent economically. And also, a face book has not been very clear that they want to follow our decisions in that way. So that's why it my be ideal. But when all that is said, i do think it's obvious to most people that we can't carry on in a world where it's bacely fac face books.