Perception Plate: The Color-Taste Connection

This chapter explores the intriguing concept of cross-modal correspondence, where sensory experiences, particularly color and shape, influence our taste perceptions. It discusses cultural variations in these associations, highlights a study on AI's responses to taste-shape prompts, and examines marketing implications in the food industry. Through notable experiments, the chapter illustrates how visual elements can significantly impact consumer willingness to try new foods and overall product perception.