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Control Through Communication: The Rise of System in American Management

New Books in Business, Management, and Marketing

CHAPTER

AI Author and Genre Theory

The notion that an AI can generate what looks like an instantiation of a genre is very distressing. Genre theory is all around social enactment. The rhetorical genre theory has really, you know, exploded. It's not something that business historians look at. But I have been very aware of it because I've known some of the people in it and it's become a very big field.

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