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20min chapter
136: Dark History: Killer Lemonade and the Unknown Truth of Energy Drinks
Dark History
Evolution of Energy Drinks
Exploring the rise of energy drinks starting with Red Bull's entry into the American market in 1996, the chapter compares popular sources of energy like Coke, Pepsi, and coffee. It also discusses the influence of marketing strategies on brands like Rockstar Energy and Monster Energy, as well as the creation of 5-hour Energy and the trend of Red Bull Vodka cocktails.
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Discover
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