728: Uncovering the Hidden Elements that Influence Decisions with Eric Johnson
How to Be Awesome at Your Job
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The Elements of Choice
You are a choice architect. You make the decisions whenever you present somebody with a choice, whether it be your spouse or someone who reports to you. It's actually quite an interesting aspect of choice architecture. People often feel like they have lost a lot of power or input. This can be demotivating. But i'd live to gt your take on under what circumstances is it optimal to present multiple choices versus just the hey, i'd like to do this, or how about we do that? And in your voice, were's a question mark, as if i could come back and say something else. An extreme would be, by fear, we are going to go and order this
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