The Value Prop of Brand Partnerships

Iof: It almost felt funny, like first ask of company news to day, we are hiring. To even put out that post and say we are hiring felt strange. Iof: There's a lot of different ways that you can supplement your income as a creator. Some creators lean heavily on ad sents and brand partnerships. M k bh d is one good example of that. For colling and i, we're really into clothing. We like cool designs on tea shirts. But we know that's actually not our value prop to the community. And so that's why, for us, our brand, or our merchandise, in the direction we're going is education. Will