274 Reimagining Product Design is Product Management
This is Product Management
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The Key to Creating a Fundamentally Different Experience for Tennis Players
Wilson's new racket is designed to give tennis players more control over their game. The company spent time talking to consumers about what they wanted from a rackets. They found that many people were confused by how the industry marketed and sold its products. It was an opportunity for them to apply three unique ideas in combination which delivered a fundamentally different experience, says Wilson.
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