BBC Sounds: A One-Stop Shop for Podcasts and Music

Lloyd: It's about how long that idea can be sustained and whether that person genuinely wants to talk about that thing until they drop. You do need that person to kind of have a million things to say about that particular topic, isn't it? And can you spot that before you start making the show? Can you see that in the proposal? Because you can see that light that goes on when they're talking about a subject that they're passionate about. Now, Lloyd is responsible for the product, BBC Sounds, that we put this stuff on.