The Hustle Daily Show cover image

Supply chains crumble from…TikTok-famous Swedish candy

The Hustle Daily Show

00:00

Sweeping Sweetness: The Rise of Swedish Candy on TikTok

This chapter delves into the viral phenomenon of Swedish candy on TikTok, ignited by an influencer's post, resulting in overwhelming demand and production challenges for companies like Bonbon. It examines the implications of sudden popularity on businesses, as they strive to adapt and scale to meet consumer interest amid severe supply chain pressures.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app