
Supply chains crumble from…TikTok-famous Swedish candy
The Hustle Daily Show
Sweeping Sweetness: The Rise of Swedish Candy on TikTok
This chapter delves into the viral phenomenon of Swedish candy on TikTok, ignited by an influencer's post, resulting in overwhelming demand and production challenges for companies like Bonbon. It examines the implications of sudden popularity on businesses, as they strive to adapt and scale to meet consumer interest amid severe supply chain pressures.
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