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Is There Really a Need to Do It?
Facebook is falling apart at the same time as there has been regulatory scrutiny on the firm since 2018 and there are two antitrust suits against them. The third thing is that in 2018 Apple decided that they wanted to sort of stay out of the regulatory crosshairs so they kind of got rid of their tacit alliance with Facebook. So what we're seeing is writ broadly the kind of tacit market allocation agreements among the big five fell apart and now they're starting to compete with one of them.