Building marketing signal feedback loops
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Marketing Signals
You have to understand who you're targeting. Then go through acquisition, get that person through the rest of the r see if they give her a furl. But really, after revenue and retention is where you can start to evaluate whether those data signals work. It used to be, let me cast a wide net, let me give something away for free. And it's one of the reasons why i was pushing back on the likee,. Here's the best way to do this, give something away and then see if somebody is interested.
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