What Is E-E-A-T? And How to Optimize For It
Content and Conversation: Organic Growth Insights from Siege Media
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Introduction
The introduction of this extra letter EAT happened late last year in 2022. What's happening is that Google employs a lot of manual reviewers. And literally it's these manual reviewers jobs to go through and look at websites manually. They're doing that to train Google's algorithm to say a website looks good or bad. The experience point of view is the newest addition to what they're essentially tasking manual reviewers to do.
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Transcript
