267: Analyzing B2B Analyst Relations
Renegade Marketers Unite
00:00
Bales to Bridge - A Quick Interaction
Doreen Bales: Building that bridge is really important, where you get to a point where the analyst really, really understands your business. And then suddenly they're thinking about, hey, I have customers that could really utilize this. How do I engage both of you together? So they become your advocate. She says it's kind of night and day as far as a few months ago. It was like a little bit combative and now we're starting to get to a much better place.
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