A LOAD OF BS ON SPORT cover image

059: Dave Blakely on the behavioural science of discipline (Part 2)

A LOAD OF BS ON SPORT

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Do You Have to Play Mind Games With Your Clients?

I think one of the most remarkable programs that involve transformation that I ever worked on was with a social impact group within Google called Google Save. Watching the continuing journey of people who have renounced their formerly violent extremist pasts is one of themost personally rewarding things I've ever done. And where have you seen the most dramatic or least expected transformation, something that really surprised you and delighted you perhaps?

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